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Parlux Announces GUESS? Launch a Success

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By: TOM BRANNA

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Parlux Fragrances, Inc. announced that the recent launch of the new GUESS? fragrance line for women has been a resounding success at retail, exceeding the company’s expectations. The product line, launched in 2,025 department store doors in the U.S. from July through September, has achieved top ten ranking across all accounts launched to date, including the number one spot at Robinsons-May, Foley’s and Macy’s Florida. A launch party was held in L.A. in August. The line also launched in 90 GUE...

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